About Us
At Authentic Sports Media Group, LLC (ASMG), we believe true success is built on authenticity, consistency, and passion. Founded by Joe Fulce III—former Marquette University athlete, educator, coach, and media strategist—ASMG empowers athletes, creators, and brands through a 360° approach to development: dynamic media production, elite training, pro career guidance, and academic resources.
From the basketball court to the classroom and the media stage, our mission is simple: capture the journey, not just the highlight. We help athletes and organizations elevate performance, build confidence, and tell their authentic story in a way that inspires action and creates long-term impact.
What began as a lifelong passion for sports has grown into a collective that merges athlete development, creative storytelling, education, and mentorship. Through the JFIII Hoops Academy, cinematic video production, pro career development programs, and academic support for athletes and families, ASMG provides the tools to perform, inspire, and lead authentically—on and off the court.
Experience. Education. Passion. Performance. That’s ASMG.
